维修妙技驱车障 服务真心暖客情
——访恒慈佳合汽车销售服务(上海)有限公司董事长余坦平
Maintenance skills drive barrier, service really warm customers —— Visit Yu Tanping, Chairman of Hengcijiahe Automobile Sales and Service (Shanghai) Co., LTD
编者按:
leaderette:
他们的经历或许未曾波澜壮阔,他们的故事或许算不上传奇轶事,然而,恰是因着他们的不懈努力,中国汽修行业三十年的征程才绽放出这般绚烂光彩;正是凭借他们的拼搏奋斗,中国汽修三十年所铸就的辉煌成就才如此令人瞩目。
Their experience may not be magnificent, their story may not be legendary anecdotes, however, it is because of their unremitting efforts, the journey of Chinese auto repair industry 30 years to shine; it is with their hard work, China auto repair 30 years of brilliant achievements so remarkable.
他们,身为汽修企业的领航者,把控着企业前行的方向;他们,是汽修技术进步的有力推动者,用智慧与汗水驱动着技术的革新;他们,更是中国汽修业三十年发展历程中的亲身参与者与忠实见证者,见证着行业的每一步成长与蜕变。
They, as the leaders of auto repair enterprises, control the direction of the enterprise; they are the powerful promoters of auto repair technology progress, driving the technological innovation with wisdom and sweat; they are the personal participants and faithful witnesses of the development of Chinese auto repair industry, witnessing the growth and transformation of the industry.
相较于众多在中国汽修产业中资历深厚的老牌企业,成立时间相对较晚的恒慈佳合汽车销售服务(上海)有限公司(以下简称 “恒慈佳合”)虽并非汽修行业中历史最为悠久者,但其在中国汽修业界却无疑是践行中国文化用心服务于客户的企业之一。
Compared with many seniority in China's auto repair industry established enterprises, set up relatively late time of constant goodness jia and automobile sales and service (Shanghai) co., LTD. (hereinafter referred to as the "constant goodness jia") is not the oldest history in the automobile industry, but the auto repair industry in China is undoubtedly the practice of Chinese culture service customers one of the enterprise.
从创立之初的艰难坎坷,逐步成长为客人认可的汽车维修企业;恒慈佳合的发展脉络几乎与一个人的拼搏奋进、坚守执着的理念完美契合,他便是恒慈佳合汽车销售服务(上海)有限公司董事长余坦平。
From the difficulties at the beginning, it has gradually grown into an automobile maintenance enterprise recognized by the guests; the development of Hengcijiahe almost perfectly fits with one person's hard work and persistence, he is Yu Tanping, chairman of Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd.
艰苦创业 扎根汽保行业
Hard work is rooted in the auto insurance industry
余坦平,一位凭借对汽车维修领域的热爱与执着,书写非凡创业篇章的企业家。1986年,他生于一个普通的农民家庭,没有985、没有211,没有显赫的家庭背景,有的只有一双手和一颗追求美好生活的心。
自20岁那年踏入这个行业起,命运的齿轮便开始转动,与汽车维修行业紧密相连。
Yu Tanping, an entrepreneur who writes an extraordinary entrepreneurial chapter with all his love and dedication in the field of automobile maintenance. In 1986, he was born in an ordinary peasant family, without 985, no 211, no prominent family background, some only a pair of hands and a heart for a better life. Since she entered the industry at the age of 20, the gears of fate began to turn, closely connected with the auto repair industry.
初入职场的前七八年,他犹如一颗深埋于基层土壤的种子,在基层岗位里默默汲取养分。从最基础的岗位做起,他没有丝毫懈怠,凭借着顽强不屈的毅力和不知疲倦的勤勉,一步一个脚印地向上攀爬。从普通学徒到中工、组长,再到技术总监,每一次晋升都是他努力的见证与汗水的收获。
In the first seven or eight years of entering the workplace, he was like a seed buried deep in the grass-roots soil, silently absorbing nutrients in the grass-roots post. Starting from the most basic post, he did not slack off, with indomitable perseverance and tireless diligence, step by step to climb up. From ordinary apprentice to middle engineer, group leader, and then to technical director, every promotion is a witness of his efforts and sweat harvest
在这个过程中,他不仅积累了丰富的行业经验,对各大汽车品牌的发动机、底盘、车身、电器设备等各大环节有了深入透彻的了解,还锻炼出了卓越的管理才能,学会了如何带领团队、协调资源、应对挑战。然而,他心中怀揣着一团炽热的创业火焰,这火焰在岁月的沉淀中愈发旺盛。他对行业发展有着敏锐且深刻的洞察,深知其中蕴含着无限的潜力与机遇,不甘于仅仅在他人的舞台上扮演配角。
In this process, he not only accumulated rich experience in the industry, had a thorough understanding of the engine, chassis, body, electrical equipment and other links of major automobile brands, but also developed excellent management skills, and learned how to lead the team, coordinate resources and cope with challenges. However, his heart with a group of hot entrepreneurial flame, this flame in the precipitation of the years increasingly exuberant. He has a keen and profound insight into the development of the industry, knowing that it contains infinite potential and opportunities, and is not willing to only play a supporting role on the stage of others.
2023年,他迫而不得已踏上充满未知与艰辛的创业征程。创立了恒慈佳合汽车销售服务(上海)有限公司,开启了属于自己的辉煌事业篇章。 恒慈佳合的诞生,宛如一颗新星在汽车维修行业的天空中升起,成为余坦平事业新的起点与里程碑,也见证了他与行业相互依存、共同成长的历程。
In 2023, he was forced to embark on an entrepreneurial journey full of unknowns and hardships. Founded Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd., and opened a chapter of its own brilliant career. The birth of Hengcijiahe, just like a new star rising in the sky of the automobile maintenance industry, has become a new starting point and milestone of Yu Tanping's career, and also witnessed the process of his interdependence and common growth with the industry.
恒慈佳合是在沮丧、迷茫且别人不看好的情况下产生的,但余坦平凭借着对汽车行业的深刻理解与精准把握,敏锐地察觉到汽车维修行业背后潜藏的巨大市场需求。在当今时代,汽车维修行业乱象丛生,一是价格不真:挂羊头卖狗肉,以次充好;二是维修方案不真:A 配件损坏,让你换 ABCD; 三是说法不真:明明损坏程度可以下次维修,偏偏会夸大其词吓唬客人。
Hengcijiahe was produced in the case of frustration, confusion and others were not optimistic, but Yu Tanping, with his deep understanding and accurate grasp of the auto industry, was keenly aware of the huge market demand behind the auto maintenance industry. In today's era, the automobile maintenance industry is chaotic, one is the price is not true: hang sheep's head to sell dog meat, shoddy; the second is not true: A parts damaged, let you change ABCD; the third is not true: clearly the damage can be repaired next time, but will exaggerate the guests.
真诚服务、至善至美,才是一个企业壮大的核心关键所在。于是一个“真”字的核心经营理念被提出来了,恒慈佳合要做的,便是要告诉人们,汽车维修行业除了坑蒙拐骗,还有真善美;除了满手污泥,还有洁身自好;除了胸无墨水,也还可以满腹经纶。
Sincere service, perfection to beauty, is the key to the growth of a enterprise. So a core "true" concept of the idea was put forward, Hengci Jia together to do, is to tell people that the car maintenance industry in addition to fraud, true, good and beautiful; in addition to the hands, and clean; in addition to the chest without ink, but also can be full of knowledge.
加强学习,提高技术实力
Strengthen learning, improve the technical strength
新时期,我国经济格局深度重塑,能源转型浪潮汹涌澎湃。在经济结构持续优化、汽车技术革命高歌猛进、非化石能源加速替代以及生态环境约束日益趋紧的大背景下,汽车品牌迭代升级,犹如一把双刃剑,为汽车行业及整个维修保养领域既带来了前所未有的机遇,又抛出了严峻的挑战。
In the new era, China's economic pattern is deeply reshaped, and the tide of energy transformation is surging. Under the background of continuous optimization of economic structure, rapid development of automobile technology revolution, accelerated replacement of non-fossil energy and tightening ecological environment constraints, the iterative upgrading of automobile brand is like a double-edged sword, which not only brings unprecedented opportunities for the automobile industry and the whole maintenance field, but also poses severe challenges.
在机遇与挑战交织的时代洪流中,唯有练就过硬内功,方能乘风破浪、勇立潮头。当与一流企业并肩而立时,中小企业的短板清晰可见,最为匮乏的当属技术短板与服务精神。长久以来,汽修行业“价格不透明、维修不透明、夸大受损内容”似乎已成为汽修中小企业群体身上难以抹去的标签。
In the current of opportunities of The Times and challenges, only by practicing strong internal skills can we brave the wind and waves and stand ahead of the tide. When standing side by side with first-class enterprises, the shortcomings of small and medium-sized enterprises are clearly visible, and the most scarce is the technical shortcomings and service spirit. For a long time, the auto repair industry "price is not transparent, maintenance is not transparent, exaggerated damage content" seems to have become the auto repair small enterprise group is difficult to erase the label.
然而,恒慈佳合的崛起却如同一颗璀璨的明星,开创了汽修行业的先河。恒慈佳合的成功绝非偶然,其背后是真诚用心的服务态度与对各类车型技术的不懈钻研。余坦平深刻认识到,欲在白热化的市场竞争中崭露头角,过硬的技术实力与真诚的服务态度乃是不二法门。
However, the rise of Hengcijiahe is like a bright star, creating a precedent in the auto repair industry. The success of Hengci jiahe is no accident, behind it is the sincere service attitude and the unremitting research of all kinds of model technology. Yu Tanping deeply realized that to emerge in the white-hot market competition, excellent technical strength and sincere service attitude is the only way.
为此,余坦平始终坚守着两大核心原则:以用户需求为导向,以技术过硬为核心,不遗余力地深入学习新技术、新方法。这些投入犹如肥沃的土壤,滋养着真诚的种子不断发芽、成长。
To this end, Yu Tanping always adhere to the two core principles: user needs as the guidance, with excellent technology as the core, spare no effort to deeply learn new technologies and new methods. These inputs are like fertile soil, nourishing the sincere seeds to germinate and grow.
对于汽车维修市场而言,余坦平如同一位敏锐的猎人,时刻留意着市场动态与行业走向的每一丝风吹草动。密切关注各大汽车品牌迭代升级的细微变化,无论是同行的新技术,还是消费者需求的新趋势,亦或是政策法规的新调整,他都能及时察觉并深入分析。基于这些精准的市场情报,他能够灵活自如地调整企业的技术要求,确保同事之间的技术始终能够精准地契合市场发展的需求。每当市场上涌现出新的汽车技术或概念时,恒慈佳合在余坦平的带领下总能迅速做出反应,犹如一支训练有素的精锐部队,凭借强大的技术能力满足各类车型的疑难杂症,从而在市场竞争中始终保持领先地位,不断书写着恒慈佳合的辉煌篇章。
For the car maintenance market, Yu Tanping is like a keen hunter, always paying attention to the market trends and every wind and grass. He pays close attention to the subtle changes in the iteration and upgrading of major automobile brands, whether it is the new technology of peers, or the new trend of consumer demand, or the new adjustment of policies and regulations, he can timely detect and analyze in-depth. Based on these accurate market information, he is able to flexibly adjust the technical requirements of the enterprise to ensure that the technology between colleagues can always accurately meet the needs of the market development. Whenever emerging new car technology on the market or concept, constant goodness and under the guidance of yu always respond quickly, like a trained elite troops, with strong technical ability to meet all kinds of models of incurable diseases, thus always keep a leading position in the market competition, constantly writing the constant goodness and brilliant chapter.
匠心精神 铸就辉煌篇章
Craftsmanship spirit creates a brilliant chapter
在商业的广袤舞台上,“精益求精锻品质,名扬天下信立身”这句箴言始终熠熠生辉,而余坦平带领下的恒慈佳合汽车销售服务(上海)有限公司正是这一理念的忠实践行者。
On the vast commercial stage, the motto of "keep for quality, become famous in the world" is always shining, and Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd. under the leadership of Yu Tanping is the loyal practitioner of this concept.
恒慈佳合凭借着对匠心精神的执着坚守,在行业内崭露头角并收获诸多殊荣与机遇。被美孚中国邀请出席甲辰龙年第一场直播节目,开启了其在公众视野中闪耀的新征程。2024年一月份受邀参加《对话匠心栏目的初选》,二月接受了栏目组的复审,每一次的审核都是对其匠心品质的严格检验,而恒慈佳合都以出色的表现顺利过关。五月到农业部录制节目,更是彰显了其在行业内的独特地位与广泛影响力,直至11 月25日在央视新影视频道播出,让全国观众都见证了恒慈佳合的专业与魅力。11月27日浙江省电视台大型电视专题报道《时代新风》栏目来店采访拍摄,深入挖掘恒慈佳合背后的匠心故事与经营智慧。12 月 10 日CCTV-7来店拍摄采访,这一系列的媒体聚焦,如同聚光灯照亮了恒慈佳合前行的道路。同时,恒慈佳合受邀出席在上海举办的第八届公益事业大典,在公益的道路上积极践行社会责任,展现企业的大爱情怀;受邀出席《攀登者》对话栏目,与各界精英共话行业发展与挑战,汲取前行的力量;受邀出席在北京举行的第七届品牌强国经济论坛,在国家品牌战略的大舞台上,发出恒慈佳合的强音;受邀出席外交使节盛宴,以国际化的视野拓展企业的格局与境界;受邀出席第六届在福建福州举行的华夏经济发展高峰论坛,与各界翘楚共商经济发展大势。并且被选中由“中国文化协会”联合“中国商业出版社”出版的《铸梦新时代》封面、被选中《环球人物》封面人物,这无疑是对余坦平及其团队莫大的肯定与荣耀。
With the persistence of the spirit of ingenuity, Hengci jiahe has emerged in the industry and gained many honors and opportunities. Being invited by Mobil China to attend the first live broadcast of the Year of the Dragon began a new journey to shine in the public eye. In January 2024, he was invited to participate in the "Primary election of Dialogue ingenuity column", and in February, he accepted the review of the column group. Every audit was a strict test of its ingenuity quality, and Hengci jiahe passed the test smoothly with excellent performance. The recording of the program at the Ministry of Agriculture in May showed its unique position and extensive influence in the industry. Until it was broadcast on the new film channel of CCTV on November 25, the national audience witnessed the professionalism and charm of Hengcijiahe. On November 27, Zhejiang TV large TV special report "New style of The Times" column came to the store to interview and shoot, deeply excavating the ingenuity story and business wisdom behind Hengci jiahe. On December 10, CCTV-7 came to the store to shoot interviews. This series of media focus is like a spotlight to illuminate the way forward of Hengcijiahe.at the same time, Hengci Jiahe was invited to attend the 8th Public Welfare Ceremony held in Shanghai, Actively practice our social responsibility on the road of public welfare, Show the great love bosom of the enterprise; Invited to attend the Climber dialogue column, Talk about the development and challenges of the industry, Draw on the strength to move forward; Invited to attend the 7th Brand Power Economic Forum held in Beijing, On the big stage of the national brand strategy, To out the strong sound of Hengci harmony; Invited to attend the diplomatic mission feast, Expand the pattern and realm of enterprises with an international vision; Invited to attend the 6th China Economic Development Summit Forum held in Fuzhou, Fujian province, Discuss the general trend of economic development with the leaders from all walks of life. In addition, he was selected for the cover of "Dream Casting New Era" published by "Chinese Culture Association" and "China Commercial Publishing House", and the cover figure of "Global People", which is undoubtedly a great affirmation and honor for Yu Tanping and his team.
这些成就的背后,是恒慈佳合对每一个服务环节的精雕细琢。从汽车维修的专业咨询,到售后服务的贴心关怀,每一位员工都秉持着匠心,将客户的需求放在首位。无论是车辆的展示陈列,还是维修保养的精细操作,都力求做到极致。在维修过程中,维修人员耐心地为客户讲解每一个零部件的特点与优势,根据客户的实际需求提供个性化的维修服务,绝不敷衍了事。而在售后维修车间,技术人员以严谨的态度对待每一辆进店的汽车,运用先进的检测设备和精湛的维修技术,确保车辆恢复到最佳状态。 余坦平深知,匠心精神不仅是对产品和服务质量的追求,更是一种企业文化的传承与发扬。
Behind these achievements is the elaboration of each service link. From the professional consultation of automobile maintenance to the intimate care of after-sales service, every employee holds the ingenuity and puts customer needs in the first place. Whether it is the display of vehicles, or the fine operation of maintenance, we strive to achieve the extreme. In the maintenance process, the maintenance personnel patiently explain the characteristics and advantages of each part to the customer, and provide personalized maintenance services according to the actual needs of the customer, never perfunctory. In the after-sales maintenance workshop, the technicians treat every car into the store with a rigorous attitude, using advanced testing equipment and exquisite maintenance technology, to ensure that the vehicle returns to the best state. Yu Tanping knows that the spirit of ingenuity is not only the pursuit of product and service quality, but also the inheritance and development of corporate culture.
他以身作则,带领团队不断学习和创新,积极引进先进的管理理念和技术手段,提升企业的核心竞争力。在企业内部,定期开展培训课程,鼓励员工相互学习、共同进步,营造出浓厚的学习氛围和工匠精神的文化土壤。
He set an example, led the team to keep learning and innovating, actively introduced advanced management concepts and technical means, and enhanced the core competitiveness of the enterprise. Within the enterprise, regular training courses are held to encourage employees to learn from each other and make progress together, so as to create a strong learning atmosphere and a cultural soil of craftsman spirit.
正是这种对匠心精神的全方位践行,使得恒慈佳合在激烈的市场竞争中脱颖而出,一步一个脚印地铸就属于自己的辉煌篇章,也为整个汽车销售服务行业树立了榜样,激励着更多的企业在追求匠心的道路上奋勇前行,为商业世界注入源源不断的正能量与高品质服务的典范力量。未来,恒慈佳合将继续坚守匠心,向着更高的目标迈进,续写更加绚丽的商业传奇。
It is this kind of comprehensive practice of originality spirit, make constant goodness in the fierce market competition, one step a footprint to make their own brilliant chapter, also set an example for the entire automobile sales and service industry, inspire more enterprises in the pursuit of originality to forge, for the business world into a steady stream of positive energy and model of high quality service power. In the future, Hengcijiahe will continue to adhere to the ingenuity, toward a higher goal, and continue to write a more brilliant business legend.
秉国学大义,担企业之责
Bing Sinology righteousness, bear the responsibility of the enterprise
于商海纵横之际,余坦平先生论及企业之责,振聋发聩:“企业逐利,本无可非议,然其于育人一端,亦具深远之功。世人常视教育为学校与父母之专责,其实企业也是有责任的。上乘的企业文化,当与本国之民本文化相和鸣,否则必与庠序之教、家宅之育相悖。若企业唯利是图,罔顾公序良俗,是乃对邦国之罪愆,对民族之逆举。”
At the time of business, Mr.Yu Tanping discussed the responsibility of the enterprise, enlightening the deaf: " The enterprise pursues profit, this is beyond reproach, but it also has far-reaching achievements. Education is often regarded as the responsibility of schools and parents, but companies are also responsible. Excellent corporate culture should be compatible with the national people-oriented culture, otherwise it will be contrary to the age of teaching and the education of the family house. If the enterprise is mercenary and ignores the public order and good customs, it is a sin against the state and a reverse move against the nation.”
国学者,浩如烟海,渊深海博,实乃处世之智典、积财之良方。恒慈佳合自创立以来,便把育人育德根植于企业文化当中。其间,国学既化而为企业治理之策,同时也是经营管理之式,此即恒慈佳合之名由来。“恒”者,恒常也,乃守初志而弗渝,慎终始而不懈,如《大学》所云“大学之道,在明明德,在亲民,在止于至善”,秉持恒心,方可达致高远之境。“慈”源《道德经》“一曰慈,二曰俭,三曰不敢为天下先”之要义,以慈心为基,故而勇毅自生,担当在肩,力量汇聚,正合“天将救之,以慈卫之”之妙谛。“佳合”者,良善之物汇聚交融之象,犹《论语》中“君子和而不同”之旨,和而共生,美美与共。故而恒慈佳合者,以恒慈为基,导吾辈心行,致佳合之境,此其名之真意也。
Chinese scholars, vast and vast sea, deep sea, is the wisdom of the world, accumulate wealth. Since its establishment, Hengcijiahe has rooted its education in its corporate culture. In the meantime, sinology is not only the strategy of enterprise governance, but also the type of management, which is the origin of the name of constant Cijia."Constant", constant also, is to keep the initial ambition and fu Yu, careful beginning and unremitting, as "University" said "the way of the university, in the clear virtue, in the people, in the good", uphold perseverance, can reach a high environment."Ci" is the essence of "kindness, thrift, and three do not dare to be the first of the world", based on compassion, so courage, shoulder, strength together, is the combination of "heaven will save it, with the kindness of health"."Good", the convergence of good things, in the Analects of Confucius, "gentleman without uniformity", harmony and symbiosis, beauty and beauty. Therefore, the constant charity, with the constant charity as the base, guide our heart, to the good harmony to the environment, the true meaning of this name also.
自恒慈佳合汽车销售服务(上海)有限公司创立伊始,余坦平先生便依循国学精义,确立八条企业文化,以为企业立身之本、行事之则。 其一曰“真”,此乃企业之核。如《庄子·渔父》云:“真者,精诚之至也,不精不诚,不能动人。”于商道中秉持真诚无妄之心,方可立根本、通财路、得人心。 论及专业,当明专业非止一端之果,实乃持续精进之程。恰如《礼记·大学》所言:“苟日新,日日新,又日新。”于当下,倾尽全力提供最优之服务,不断修习磨砺,方能于行业中崭露头角,以精专之能事,赢市场之青睐。
Since the establishment of Hengcijiahe Automobile Sales and Service (Shanghai) Co., Ltd., Mr.Yu Tanping has followed the essence of Chinese culture and established eight corporate culture, as the foundation of the enterprise. One is called "true", which is the core of the enterprise. For example, "Zhuangzi Yu Father" said: " the true, sincere, not sincere, not moving."In the business uphold the heart of sincerity, can establish a fundamental, wealth, popular. When it comes to the major, when the major is not the result of the end, it is the process of continuous improvement. Just as the Book of Rites University said: " If new, new day by day."In the moment, try our best to provide the best service, constantly learn and hone, in order to emerge in the industry, with the expertise, to win the favor of the market.
于宾客之道,当知每位莅临之客皆为上宾,皆怀友善之心而来。如《论语·学而》所讲:“有朋自远方来,不亦乐乎?”吾辈当反求诸己,修善自身,以感恩之心待客,视宾客之选乃赐吾等自省进益之良机,竭诚服务,不负所托。 待同事之谊,应遵“爱人者,人恒爱之;敬人者,人恒敬之”之理。今日助彼,他时亦可得援,不设无端障碍,减其忧难,增其悦豫。同事齐心,其利断金,共筑和谐奋进之业途。 省视自身,则以安全为首,日求寸进。恰似《荀子·劝学》云:“不积跬步,无以至千里;不积小流,无以成江海。
In the way of guests, when you know that every visitor is the guests, all come with a friendly heart. As the Analects of Confucius says, " Is it only fun to have friends come from afar?"We should turn against ourselves, improve ourselves, treat guests with gratitude, see the choice of guests is giving us an opportunity to introspection and benefit, dedicated service, live up to the trust. To the friendship of colleagues, should follow the "lover, people always love; respect people, people always respect it" principle. Today to help that, he can also get help, no groundless obstacles, reduce its worries difficult, increase its joy. Colleagues work together, its sharp cut gold, build a harmonious way of industry. Province sees itself, led by safety, seek inch into. Just like the cloud: " A thousand miles without short steps; no small flow, without rivers and seas.
